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The daily work in Cabilfrut is lead by four fundamental objectives:
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Quality of the fruit and environment
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Assure the sanitary quality of the fruit all along the business chain, from the farm site to the final consumer, particularly regarding the “Good Farming Practices” program.
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Unrestrictedly respect for the local and international quality regulations.
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Commercially reinforce the natural phytosanitary barriers existing in the country, the less plagues and diseases incidence, requiring a minor use of agrochemicals thus obtaining more healthy and natural products.
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Provide growers with technical assistance and training so as to get the maximum quality in product and processes. |
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2.-
Packing, Storing and Shipping
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Keep a high quality standard in the packing, storing and shipping of the fruit.
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Keep a rigorous follow up to temperature from the packing cold chamber, all through transportation to port, ocean transportation, receipt in port of destination, storage and distribution to wholesalers.
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Keep the contracting of optimum ocean freights in terms of service, guaranty and expedition.
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To get an efficient distribution monitoring the market, prices, stocks and promotions, so as to manage our offer to the more convenient spots or zones. |
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3.-
Promoting the Avocado
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Perform a generic kind of promotion at global level, encouraging a greater global consumption of avocado jointly with the main global associations of growers, exporters and importers.
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Develop promotions of the Chilean avocado in particular, stressing its differentiating attributes, within the offer worldwide. |
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4.-
Profitability
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Keep the best commercial management, maximizing prices and volumes when carrying out a worldwide work.
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Build a profitable business at the short, medium and long term both, for growers and for the company itself. |
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